Arbor Web & Product Illustrations

Work with my pals at Human NYC for Arbor, a smart energy platform that wants to help users save. We developed this idea of characters living in a fantastical world of energy-related items. That ahem, sparked, a whole host of fun metaphors about power struggles, energy, and control over one’s wallet.
My Role Illustrator
Branding & Design
Human NYC
Art Director
Pam Batstone
Project Manager
Rachael Yaeger
Matt Kandler

© 2021 Justin Cassano
Design, illustration, animation, nice times.