IKEA Data Ethics

IKEA puts users in control of their data in their first ever e-commerce app, built by Work+Co. Working with Buck, I led design on a suite of illustrations for the app, pleasantly emphasizing the power of the user. IKEA has since moved on from/reworked many of these concepts in their app, but I still have so much love for the work we did at Buck. Below is a selection of my design and concept frames from the project.
My Role Design Lead
Creative Buck
Agency Work+Co
Group Creative Director Thomas Schmid
Creative Director Jon Gorman
Producer Kevin Hall
Design Colin Bigelow, Enle Li, Justin Cassano, Sofia Pashaei, Simone Noronha, Stevie Watkins, Thomas Schmid, Yeojin Shin
Animation Alex Perry, Enle Li, Jordan Scott

© 2021 Justin Cassano
Design, illustration, animation, nice times.