IKEA Data Ethics Illustrations

A suite of illustrations, visualizing the control customers have over how their data is used within the new IKEA app, built by Work & Co.

To define the look of the illustrations, we took cues from the light and effortless IKEA aesthetic. We sketched and refined, and refined again, until our pictures felt as clear and friendly as the brand itself. Our characters were inspired by the charming cartoon man that appears on every IKEA instruction manual.
My Role Design Lead
Creative Buck
Agency Work & Co.
Group Creative Director Thomas Schmid
Creative Director Jon Gorman
Producer Kevin Hall
Design Colin Bigelow, Enle Li, Justin Cassano, Sofia Pashaei, Simone Noronha, Stevie Watkins, Thomas Schmid, Yeojin Shin
Animation Alex Perry, Enle Li, Jordan Scott

© 2021 Justin Cassano
Design, illustration, animation, nice times.