Pop-Up Magazine Animated GIFs

A series of illustrations for a live event by The California Sunday Magazine.

At the inaugural Pop-Up Magazine, author Jack Hitt spoke about the Three-Second Rule, which scientists use to describe the length of a moment. When you give someone a hug, or make eye contact for just a little too long, it starts to get awkward, right? That’s a scientific phenomenom and Jack Hitt told a live audience all about it, while using these GIFs as visual cues to color his talking points.
My Role Designer/Animator
Client The California Sunday Magazine
Art Director Leo Jung
Event Website popupmagazine.com

© 2021 Justin Cassano
Design, illustration, animation, nice times.